Go-to-Market Strategy
End-to-end launch strategy for the Sober Culture Series — positioning, audience targeting, messaging framework, and campaign sequencing designed to build awareness and drive attendance in the Detroit market.
CLASS Agency — Changing Lives and Staying Sober — is a Detroit-based nonprofit building community, breaking stigma, and creating real pathways to sober living. We built the strategy, the campaigns, and the content that brought their mission to life.
CLASS Agency is a Detroit nonprofit dedicated to building real pathways to sober living through community, connection, and purpose. The Sober Culture Series is their signature initiative — a 100% alcohol-free live community experience designed to normalize sobriety, break stigma, and bring people together around a lifestyle worth choosing.
Whitney Chanel Brand Strategy was brought in to lead the go-to-market strategy, event marketing, brand partnerships, graphic design, social campaigns, and on-site content capture — turning a powerful mission into a movement people could see, feel, and show up for.
End-to-end launch strategy for the Sober Culture Series — positioning, audience targeting, messaging framework, and campaign sequencing designed to build awareness and drive attendance in the Detroit market.
Full promotional campaign for the Series at Mockery Zero Proof — flyer design, digital promotion, and community outreach — plus strategic partnerships aligning CLASS Agency, A.C.T.I.O.N., and Mockery around a shared vision.
A full suite of campaign graphics — event flyers, social assets, and promotional materials — plus social media strategy, content calendar, and campaign execution that drove RSVPs and built audience awareness.
On-site videography and content capture at the Sober Culture Series — capturing the energy, the community, and the real human stories that make this movement worth documenting and worth sharing.
Every piece was built to turn a powerful mission into a movement. Click any image to view it full-size.
Give a cause a brand that communicates with clarity, confidence, and cultural relevance — and people show up.
Whitney Chanel — Brand StrategistThe work done for CLASS Agency and A.C.T.I.O.N. is proof that mission-driven organizations deserve the same strategic rigor as any corporate client. Sobriety is not a niche cause — it is a community need.
And when you give that cause a brand that communicates with clarity, confidence, and cultural relevance, people show up. The Sober Culture Series didn’t just attract attendees — it built a community. That’s what strategy does when it’s built with purpose.
“Whitney perfectly captured the vision behind the Sober Culture Series. She understood this wasn’t about what people were giving up — it was about creating a lifestyle centered on connection, celebration, and fun without alcohol. Through her creative direction, branding, and messaging, she brought our zero-proof movement to life in a way that felt modern, inclusive, and culturally relevant. Her work played a key role in carrying that message to our audience.”
Whether you’re a nonprofit, a community organization, or a founder building something with purpose — let’s create strategies that connect, campaigns that convert, and content that tells the story worth telling.
Ready to talk strategy? Book a consultation — or explore more of the work first and see what’s possible.